What buyers hear when they ask AI about your brand.Loading…
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Generative engine optimization (GEO) and answer engine optimization (AEO) both describe making your business retrievable when buyers ask AI assistants who to trust — but bare GEO also means geotechnical engineering, so Coastline Metrics always spells out generative engine optimization and stores prompt, model, and date on every baseline and verification rerun.
Generative engine optimization (GEO) and answer engine optimization (AEO) both describe making your business retrievable when buyers ask AI assistants who to trust — but bare GEO also means geotechnical engineering, so Coastline Metrics always spells out generative engine optimization and stores prompt, model, and date on every baseline and verification rerun.
GEO is the discipline of making your business retrievable and quotable when buyers ask AI assistants who to trust in your category — with baselines, fixes, and verification reruns, not a promise of placement in ChatGPT.
AEO focuses on becoming the source AI answer engines cite when a buyer asks a conversational question. It overlaps with GEO and AI visibility measurement; agencies often use both terms on service pages.
Search for "GEO consultant Sarasota" and you may get geotechnical engineering firms — not marketing. Always spell out generative engine optimization on first use, or buyers and models will guess wrong.
We baseline what ChatGPT, Gemini, Perplexity, and Google AI Overviews say under realistic buyer prompts, implement the public corrections those answers require, and verify with the same prompt pack — whether you call it AI visibility, AEO, or GEO.