Measure. Fix. Verify.

Who it is for

Brands where AI answers already shape who gets booked — and the CMOs, VPs of Marketing, CGOs, and CEOs who own growth and brand. Every engagement includes ChatGPT, Gemini, Perplexity, and Google AI Overviews. other relevant surfaces may be added when agreed. Remote work is available nationwide.

What problem it solves

Buyers ask AI who to hire before they call. If your business is missing, misdescribed, or behind a competitor in those answers, the buyer may contact someone else before you know the question was asked. Traditional marketing and SEO reports rarely show that gap — or prove it moved after you spend. Ranking on Google and being recommended by AI are becoming two different problems. First we determine whether AI includes you. Then whether it has enough evidence to choose you.

What we do

Your customers are asking AI who to choose. Coastline shows you if you are named, why a competitor is named instead, fixes it, and proves whether the answer changed. We do AI visibility, including answer engine optimization (AEO) and generative engine optimization (GEO). That work covers clarity, retrieval, topical authority, corroboration, passage structure, citations, and machine-readable signals. We do not guarantee placement. You can pay to advertise in AI. You can’t pay to be the answer. Coastline measures and improves earned AI visibility — being named, understood, and recommended inside the answer — not ad placement around it. We don’t manipulate AI into recommending businesses. We strengthen the real-world evidence AI uses to make the recommendation. Every engagement runs Measure → Fix → Verify. We identify the evidence gaps affecting AI visibility, implement the highest-priority approved corrections during the engagement, and retest to document what changed.

The working loop

Same buyer-style questions, stored answers, prioritized fixes, then a comparable re-ask so you can see what changed.

1. Measure

   We ask buyer-realistic questions across ChatGPT, Gemini, Perplexity, and Google AI Overviews (and any additional surfaces in scope), capture the answers with model, prompt, and date, and note where you appear, where you don’t, and who else gets named.

2. Fix

   We diagnose the public evidence gaps those answers rely on — site and entity clarity, citations, listings, and related signals — then implement the highest-priority approved corrections. You approve priorities; Coastline executes (with your developer when needed).

3. Verify

   We re-ask comparable questions so the before/after is honest. You keep the prompts, platforms, dates, and answer excerpts — not a black-box score.

What you can inspect

You leave with evidence you can review yourself — not a proprietary scorecard you can’t check.

• The buyer-style questions we asked (paraphrased for confidentiality where needed)
• Which platforms and models answered, and on which dates
• Verbatim excerpts showing how you and competitors were described
• What we changed in the public footprint, in priority order
• What the comparable re-ask showed after those changes

Scoring design, dimension weights, and prompt packs stay proprietary. Findings and provenance are yours to review.

Timeline

The 90 Day Coastline Sprint is 90 days for one location.

• Days 1–30 — Measure, start the fixes, and re-test
• Days 31–60 — Keep fixing, and re-test again
• Days 61–90 — Finish the fixes, re-test, and write what changed

Timing may shift with access, approvals, and third-party dependencies.

What Coastline can and cannot directly control

Examples of completed Sprint work. This is not a complete inventory, and it is not a how-to.